01Six hours a day, out loud
Back in high school I gave myself a challenge: study six-plus hours, every single day. And I posted it on my Instagram stories.
Then something I didn't expect happened. People started joining in.
Suddenly it wasn't just me against my own discipline. Other people were doing it too, and I really didn't want to be the one who stopped.
that bit of competition did more than any timetable.02What betting gets right
Betting has a bad reputation. Most of it, fairly earned.
But look at what it does to people: something on the line, other people watching, and a reason to care about the outcome right now. That's a lot of pull.
So what if you took the mechanics of a social taboo and pointed them somewhere good?
Not at a match. Not at a card table. At yourself.
03Bet on yourself
That's Maximus (it used to be called Kairos): a social accountability app where the thing you're betting on is you.
turns out you try harder with skin in the game.04The first time I showed a room
Before university started, VentureStudio at AU hosted a Startup Round Table. I pitched Maximus there, and the people who got excited got a demo.

It's built. It's just not public yet.
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